Hey There, I am Huiyi!

Brand Designer & Content Strategist

I help brands turn complex concepts into clear, compelling visual narratives.

Featured Works

Designing visual worlds where strategy meets storytelling.

Cozycove Baby Diapers

Brand Identity, Campaign Planning, Ecommerce, Illustration, Merch Design, Packaging, Social Content Strategy

C.Beetle Kidswear

Brand Localisation, Campaign Planning, Ecommerce, Illustration, Merch Design, Social Content Strategy

LEGO - Play Her Way

Stop Motion Animation, Storyboarding

Kendamil Milk Formula

Campaign Planning, Ecommerce, Social Content Strategy

Memories with Mum

Illustration, E-Publication Design

Quaintrelle

Photography, Publication Design, Styling

Brickheadz

Set Design, Set Building, Paper Craft

StellaVee

Logo Design, Logo Animation

Framer Development

Branding

Illustration

UI/UX Design

Packaging Design

Art Direction

Rive Design

Meta Ads

Design Systems

I've got you!

With a background in brand strategy, digital marketing, illustration, motion graphics and web design, I create concepts that scale across digital, print, and experiential touchpoints.

Hey There, I am Huiyi!

Brand Designer & Content Strategist

I help brands turn complex concepts into clear, compelling visual narratives.

Featured Works

Designing visual worlds where strategy meets storytelling.

Cozycove Baby Diapers

Brand Identity, Campaign Planning, Ecommerce, Illustration, Merch Design, Packaging, Social Content Strategy

C.Beetle Kidswear

Brand Localisation, Campaign Planning, Ecommerce, Illustration, Merch Design, Social Content Strategy

LEGO - Play Her Way

Stop Motion Animation, Storyboarding

Kendamil Milk Formula

Campaign Planning, Ecommerce, Social Content Strategy

Memories with Mum

Illustration, E-Publication Design

Quaintrelle

Photography, Publication Design, Styling

Brickheadz

Set Design, Set Building, Paper Craft

StellaVee

Logo Design, Logo Animation

Framer Development

Branding

Illustration

UI/UX Design

Packaging Design

Art Direction

Rive Design

Meta Ads

Design Systems

I've got you!

With a background in brand strategy, digital marketing, illustration, motion graphics and web design, I create concepts that scale across digital, print, and experiential touchpoints.

Hey There, I am Huiyi!

Brand Designer & Content Strategist

I help brands turn complex concepts into clear, compelling visual narratives.

Featured Works

Designing visual worlds where strategy meets storytelling.

Cozycove Baby Diapers

Brand Identity, Campaign Planning, Ecommerce, Illustration, Merch Design, Packaging, Social Content Strategy

C.Beetle Kidswear

Brand Localisation, Campaign Planning, Ecommerce, Illustration, Merch Design, Social Content Strategy

LEGO - Play Her Way

Stop Motion Animation, Storyboarding

Kendamil Milk Formula

Campaign Planning, Ecommerce, Social Content Strategy

Memories with Mum

Illustration, E-Publication Design

Quaintrelle

Photography, Publication Design, Styling

Brickheadz

Set Design, Set Building, Paper Craft

StellaVee

Logo Design, Logo Animation

Framer Development

Branding

Illustration

UI/UX Design

Packaging Design

Art Direction

Rive Design

Meta Ads

Design Systems

I've got you!

With a background in brand strategy, digital marketing, illustration, motion graphics and web design, I create concepts that scale across digital, print, and experiential touchpoints.